Leadership

Aaron Lichtenstein
Managing Partner
  • Aaron Lichtenstein LinkedIn

Aaron Lichtenstein, born 1955 in Tel-Aviv, Israel, has more than 30 years of experience in management consulting.

Following his vision to help companies maximize their competitiveness and drive organizations towards achieving performance excellence, Aaron founded Tefen,  a global Israeli consulting firm, in 1982, and was the major shareholder in the company. As CEO of Tefen, Aaron is well known for leading, creating and developing the company from a small boutique Israeli management consulting firm to an international company, employing hundreds of consultants. In 1994, Aaron led the company's IPO on the Tel-Aviv Stock Exchange (TASE). Over the years, under Aaron's leadership, the company has expanded its practices and geographical presence through acquisitions of consulting firms and partnerships to twelve major cities across five continents, providing consulting services in the United States and Europe, as well as holding strategic cooperation agreements with consulting firms in developing and developed countries such as India, Singapore, and the Ukraine. 

Aaron has developed methodologies and lead projects in a variety of fields, such as strategy, commercial excellence, operations & organization, manufacturing quality, supply chain, research & development (R&D) excellence, corporate finance, BI, AI, and more. Aaron has worked in a wide range of industries, such as Life Sciences, Healthcare, High Tech, Manufacturing, Retail, Energy & Utilities, Financial Services, and more. 

 

As of 2017, Aaron has been serving as an independent director, representing the public in board of directors of companies such as Baran. In 2017, Aaron co-founded AY Augmented Management as a boutique management consulting firm, together with Yair Redl. Aaron and Yair developed the concept of Augmented Management in order to directly support CEOs and business leaders and improve their organizations in becoming more competitive, innovative and agile.

 

In 2018, AY Augmented Management has partnered with Lion Orlitzky & Co (Moore Stephens Israel), a leading Israeli accounting firm (part of Moore Stephens International), to establish Moore Management Consulting.

 

Aaron holds his his B.Sc. in Industrial Engineering with distinction in 1980 from Tel Aviv University.

Yair Redl
Managing Partner
  • Yair Redl LinkedIn

Yair Redl has decades of experience in management consulting.

Yair served as VP Projects at Tefen, an international management consulting firm. In his role at Tefen, Yair helped establish Tefen branch offices in the U.S. and Europe, and was instrumental in positioning the company as consultancy leaders in the global semiconductor industry. Yair successfully managed company-based projects and provided senior consulting services to several high profile industrial engineering and management ventures.

Yair then served as CEO of "ONIYAH" Direct Mailing (by HA’ARETZ Group), and as CIO & Director of Recovery Process at Leumit Health Fund (HMO).

Yair then joined Deloitte Israel as Partner and CEO of Deloitte Consulting LLP, where he played an active role in business development and marketing of management consulting services in the areas of multi-disciplinary enterprise applications, technology integration, strategy and operations, human capital, and short-term outsourcing services.

Yair also served as Director of the Immigration (Aliyah) Division at the Jewish Agency for Israel, where he managed, among other activities, the global immigration activity, including the Division’s marketing network and emissaries in 64 countries worldwide. 

 

Yair also served as Managing Director & Partner at Media Authority Ltd, and as Managing Partner at ICG - Integra Consulting Group.

In 2017, Yair co-founded AY Augmented Management as a boutique management consulting firm, together with Aaron Lichtenstein. Yair and Aaron developed the concept of Augmented Management in order to directly support CEOs and business leaders and improve their organizations in becoming more competitive, innovative and agile.

In 2018, AY Augmented Management has partnered with Lion Orlitzky & Co (Moore Stephens Israel), a leading Israeli accounting firm (part of (Moore Stephens International), to establish Moore Management Consulting.

Yair holds a BA in Mathematics and Physics, from City University of New York-Queens College, and an MSc in Operations Research from Columbia University

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